Attention Marketing Sp. z o.o. starts operations. The new brand positions itself as a consulting firm supporting Clients in marketing, communication and sales departments. Its unique model of operations is a combination of consulting and a strong research department as well as a foundation.
“Attention Marketing is an art of attention management. Our role with the Clients is to facilitate and manage complex projects combining business and communication,” explains Adam Sanocki, Managing Partner in Attention Marketing Sp. z o.o. “We are involved in creating the company’s development strategy and manage the Client’s relations with the surrounding environment. On a daily basis we intensely work with the worlds of business, government institutions and non-governmental organisations. This threefold expertise, along with communication competence and knowledge of the media world, is what makes us stand out,” adds Adam Sanocki.
Within its unique model, Attention Marketing operates three brands:
Attention Marketing Consulting specialises in business and communication advisory and in improvement of key indicators related to the clients’ image and sales.
Attention Marketing Research provides top-quality content in the form of surveys, reports and market analyses used for communication and sale activities, combining know-how and experience of Attention Marketing consultants and market researchers from PMR Consulting & Research. The head of the research team is Marcin Rzepka (Partner in PMR Consulting&Research).
The Attention Marketing Institute foundation promotes “the good side of marketing” and ethical activity of the business, which is to solve people’s problems and not generate artificial needs. The goal of the Foundation is also to regularly prepare recommendations for companies, institutions and NGOs on the basis of current trends in the fields of marketing, communication and sales.
Attention Marketing officially starts operations with a rich portfolio of clients. They include Adecco Poland, AdValue, BZ WBK Leasing, BMG Adwokaci, Comp S.A. Creotech Instruments S.A. Modis Polska, Spring Professional and the Polish Asphalt Pavement Association (PSWNA). The firm also carries out projects and provides training to companies and NGOs. As it is developing, Attention Marketing is now conducting a recruitment process to fill up several managerial and assistant positions.
The range of services provided by Attention Marketing is wide and defined by business objectives of its clients rather than specific products and tools.
“Each Client, whether a consumer or manager seeking a contractor, is first of all a conscious individual participating in the process of communication. This is why among our Clients we promote the business-to-human model (B2H), where the Client is an individual and the Client’s needs matter most,” says Dawid Michnik, Partner in Attention Marketing Sp. z o.o.
An experienced team of Attention Marketing Consulting specialists build communication strategies based on positive narratives and skilfully combine their knowledge of management, R&D, sale, marketing, PR and IT with practical experience in running strategic projects.
“Such a holistic approach to problem solving and fulfilling the needs of Clients makes Attention Marketing consultants trustworthy partners for the managers who are responsible for companies’ most important processes and projects,” adds Dawid Michnik.
Valuable content is needed… and really supports sales
According to Attention Marketing’s philosophy, when the content is valuable and attractive, it becomes needed. Therefore, the company founders want to focus on the quality of the professional content created for the Clients, so that it addresses the actual problems and needs of their customers.
“Such an approach helps create materials which build awareness and value of a brand and strengthen the brand’s relations with its surrounding environment, which later translates into sales figures,” says Maciej Sokołowski, Partner in Attention Marketing Sp. z o.o. “Our mission, but also our value, is to combine many years of strategic and communication consulting experience and a wide range of market research for numerous business sectors and segments. The method of Attention Marketing allows constructing research tools in a way that they are used as much as possible at the level of building business strategy and development, creation of new products and services, accomplishment of communication projects, including those that build and support sales,” explains Maciej Sokołowski.
Attention Marketing consultants, together with PMR researchers, design and create dedicated products that combine benefits gained from research conducted within communication and sales projects. Beneficiaries of the surveys conducted by Attention Marketing Research include management boards of companies and companies’ all strategic departments such as R&D, sales, marketing and PR.
Attention Marketing Institute – mission and education as components of the business model
The founders of Attention Marketing are convinced that growing consumer awareness is forcing manufacturers and brands to deeply and truly commit themselves to building their businesses focusing on satisfying real needs and solving true problems as well as to society-oriented activity.
The Foundation’s primary purposes also include preparation of regular recommendations of actions for companies, institutions and NGOs grounded on world’s current marketing, communication and sale trends.
“The role of the Foundation is to popularise Attention Marketing’s guiding ideas founded on ethical behaviours in business which solves people’s problems and not generates artificial needs,” explains Adam Sanocki, who – on a voluntary basis – is involved in several NGOs and is the president of Attention Marketing Institute. “We will also be conducting research, cultural and educational projects”.
The foundation offers a wide spectrum of training services designed for companies, universities, NGOs and other institutions interested in the changes occurring in today’s world, in the field of media and communication activities related to marketing, PR and sales.